Research Evaluation of
Corporate Social Responsibility

The Center for Social Impact Strategy is currently researching why companies care about Corporate Social Responsibility (CSR), and which type of CSR most greatly influences consumer behavior. For instance, are customers more willing to buy a buy a product from companies with a CSR program than from companies without a CSR program? Do different areas of CSR matter in customers’ purchase behavior? The current research focuses on the role of four different CSR programs in customers’ purchase behavior, including:

Community and philanthropic supports;

Human rights and ethics conduct;

Employee development and support; and

Environmental sustainability.

This project will culminate in a research paper.


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